Thursday, January 19, 2017
Thursday, January 12, 2017
A smart home is where the bot is
The connected home should make our lives easier. Some
implications for marketing and big data. “For providers of home goods and
services, this means that bots will increasingly become the customer – or at
least an important intermediary between a selling business and a human
purchaser.” Read the McKinsey article here. Read the McKinsey article here.
Friday, January 6, 2017
Making data analytics work for you—instead of the other way around
Interesting (and long) article with some great examples. It’s good to be reminded that “Advanced data analytics is a means to an end.” and that “It take C-Suite perspective…” to make it work. McKinsey article here.
Five-Star Customer Service Depends on Treating Employees Well
Great article. Treat your team as well as your customers for top performance. “Your goal as a leader in customer service is to bring out the optional efforts in your employees…” Taking this to the next level - and guide your team to bring maximum customer value. Being exceptionally responsive is great. But if our customers value business insights over responsiveness, we’re not quite there. As a leader bring out the optional efforts and the vision of what to achieve when applying those efforts. Read it here: Forbes - Five-Star Customer Service
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